Transformative changes are happening off of the court too: for the first time in March Madness history, college athletes can cash in on endorsement deals because of changes to the NCAA’s Name, Image and Likeness (NIL) policies, which are a result of a Supreme Court ruling last summer.
While the new arena in college sports has been lucrative for athletes, with contracts reaching 7 figures, NIL advocates are concerned about the lack of legal and financial protections for students.
We speak with Stewart Mandel, Editor-In-Chief of college football at The Athletic, about how the current nature of NIL deals may risk exploiting student-athletes.
Email us at considerthis@npr.org.
